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Leggette, Holli

Holli Leggette

Associate Professor
Office:  
AGLS 262
Email:  
Phone:  
979-321-5757
Resume/CV
Holli Leggette's Website

Education

Undergraduate Education
B.S. Agribusiness, Oklahoma Panhandle State University
Graduate Education
M.S. Agricultural Communications, Oklahoma State University
Ph.D. Agricultural Leadership, Education, and Communications, Texas A&M University

Areas of Expertise

  • Audience Segmentation and Analyses
  • Content Analyses
  • Content Marketing
  • Interviews and Focus Groups
  • Q Methodology
  • Science Communications
  • Surveys

Professional Summary

Dr. Holli Leggette (Archer) received her Ph.D. in Agricultural Leadership, Education, and Communications from Texas A&M University in 2013. Dr. Leggette joined the Department of Agricultural Leadership, Education, and Communications in 2014. Leggette teaches courses in writing, research, and public engagement. Leggette’s research focuses on investigating methods for preparing scientists to be science communicators and conducting information needs assessments, audience analyses, and social acceptance studies to identify action-based research outcomes for developing research projects, educational programs, and production tools. Serving as PI or Co-PI, her research program has been funded with $2.9 million in direct expenditures (part of more than $70 million in total funding). She has authored or co-authored 65 peer-reviewed journal articles and >300 conference proceedings and professional publications and serves as the editorial team member of the Journal of Applied Communications. Dr. Leggette has received AAAE’s Distinguished Agricultural Communications Educator Award (2025); AAAE Western Region’s Outstanding Research and Distinguished Agricultural Communications Educator Awards (both 2024); NACTA’s Bob Gough Teaching Tip Award (2021) and Educator Award (2018); and Texas A&M AgriLife’s Vice Chancellor’s Award in Excellence Early Career Research Award (2019).

Selected Publications

  1. Baker, M., Lu, P., Parrella, J. A., & Leggette, H. R. (2022). Investigating the effect of consumers’ knowledge on their acceptance of functional foods: A meta-analysis and systematic review. Foods, 11(8), 1135. https://doi.org/10.3390/foods11081135
  2. Parrella, J., Koswatta, T., Leggette, H., Ramasubramanian, S., & Rutherford, T. (2022). Teaching scientists to communicate: Developing science communication training based on scientists’ knowledge and self-reflectiveness. International Journal of Science Education.
  3. Baker, M., Lu, P., *Parrella, J., & Leggette, H. (2022). Consumer acceptance toward functional food: A scoping review. International Journal of Environmental Research and Public Health.
  4. Koswatta, T. J., Wingenbach, G., Leggette, H. R., & Murphrey, T. P. (2022). Factors affecting public perception of scientific information about organic foods. British Food Journal.
  5. Kabir, K. H., Hassan, F., Mukta, M. Z. N., Roy, D., Dietrich, D., Leggette, H., & Ullah, S. M. A. (2022). Application of the technology acceptance model to assess the use and preferences of ICTs among field-level extension officers in Bangladesh. Digital Geography and Society, 3. https://doi.org/10.1016/j.diggeo.2022.100027.

All Publications