B.S. Agricultural Communications and Journalism
Students in this major will learn how to create effective, engaging media, that translates scientific and agricultural information for public audiences across print, broadcast and web platforms. With access to state-of-the-art facilities, modern equipment and hands-on learning opportunities, students gain an understanding of media and science communication theory and industry best-practices to apply what they learn outside of the classroom. Graduates are prepared for careers in emerging media and develop skills in scientific writing, social media management, news and magazine production, photography, broadcast journalism, public relations, advertising and multimedia content creation.
Students gain hands-on experience producing the AgriLeader, one of only two completely student-produced publications on the Texas A&M University campus.
Our agricultural communicators are truth-seekers, committed to sharing science in an unbiased and objective manner. Our experts have proven that our messages effect consumers who ultimately make lifestyle decisions that best align with their personal household values. We are skillful in our use of new media and appreciate the special benefits of traditional media that still delivers the world news to many rural communities in this country and in other countries. We help students build upon traits like curiosity, integrity and empathy to create content that better resonates with their audience. Students also gain foundations to better dissect and contextualize complex scientific information to better translate that science to the public through the most relevant and effective mediums and platforms. We teach students how to report unbiased news about science to an ever increasingly science-sceptic world and work tirelessly to test consumer messages and the sources of those messages.
- Degree: B.S. Agricultural Communications and Journalism
- Credit Hours: 120 total credit hours
The breadth and depth of training you receive will prepare you to find employment with competitive agricultural communications companies and with firms outside of the agriculture sector. Recent companies that have hired our graduates include Hilton Hotels, La Reina Ranch Designs, Nift, RGP Media LLC, San Antonio Livestock Show, Texas A&M AgriLife, The Walt Disney Company, Dell, Aramak, and Capital Ranch Real Estate. You can also explore other careers in this major through the Texas A&M Career Center.
|Job Title||Description||Average Salary|
|Marketing Communications Coordinator||Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data, and Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use.||$47,000|
|Inside Sales Representative||Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails. Understanding customer needs and requirements. Routing qualified opportunities to the appropriate sales executives for further development and closure.||$51,000|
|Assistant Editor||To assist the publisher and commissioning editor with development and delivery of a manuscript. Assistant Editors work closely with authors and editors, supporting the editor with admin help and coordinating with other departments such as sales and production.||$48,000|
|Recruiter||Identifying future hiring needs, designing job descriptions, sourcing candidates through databases and social media, conducting interviews, filing paperwork, and keeping abreast of employment law and legislation.||$54,000|
|Branding Manager||Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.||$55,000|
We inspire innovators, creators and entrepreneurs
Heather Janak ’18 graduated with a degree in agricultural communications and journalism and is now a full-time content creator. She’s using the knowledge and skills she learned to bring her brand to life with intentional music, artful cinematography and easy-to-follow recipes.