B.S. Agricultural Communications and Journalism
The B.S. in agricultural communications and journalism prepares students for a career in communications, marketing, public relations and more. Students gain an understanding of media and science communication theory and industry best-practices to apply what they learn outside of the classroom. Graduates gain skills in the areas of social media, scientific writing, journalism, magazine production, photography, broadcast journalism, public relations, advertising and multimedia content creation.
Students gain hands-on experience producing the AgriLeader, one of only two completely student-produced publications on the Texas A&M University campus.
Our agricultural communicators are truth-seekers, committed to sharing science in an unbiased and objective manner. Our experts have proven that our messages effect consumers who ultimately make lifestyle decisions that best align with their personal household values. We are skillful in our use of new media and appreciate the special benefits of traditional media that still delivers the world news to many rural communities in this country and in other countries. We help students build upon traits like curiosity, integrity and empathy to create content that better resonates with their audience. Students also gain foundations to better dissect and contextualize complex scientific information to better translate that science to the public through the most relevant and effective mediums and platforms. We teach students how to report unbiased news about science to an ever increasingly science-sceptic world and work tirelessly to test consumer messages and the sources of those messages.
Agricultural Communications and Journalism Program Details
- Degree: B.S. in Agricultural Communications and Journalism
- Credit Hours: 120 total credit hours
- View program requirements in the Undergraduate Catalog
- View course descriptions in the Undergraduate Catalog
The breadth and depth of training students receive prepares them to find employment with competitive agricultural communications companies, as well as with firms outside of the agriculture sector. Recent companies that have hired our graduates include Hilton Hotels, La Reina Ranch Designs, Nift, RGP Media LLC, San Antonio Livestock Show, Texas A&M AgriLife, The Walt Disney Company, Dell, Aramak, and Capital Ranch Real Estate. Explore other careers in this major through the Texas A&M Career Center.
|Marketing and Communications Coordinator
|Conduct research to analyze market trends and consumer behavior. Prepare reports by collecting, summarizing and analyzing data. Communicate campaign deliverables, objectives and timelines and provide instructions for promotion or use.
|Source new sales opportunities. Understand customer needs and requirements. Route qualified opportunities to the appropriate sales executives for further development and closure.
|Gather information, write news pieces, and present the news in an honest and balanced manner.
|Ensure that all written materials are accurate and high quality. Work with writers to improve content.
|Public Relations Coordinator
|Manage marketing campaigns, social media platforms and events, and general promotion. Assist with press releases and media coverage.
|Digital Media Manager
|Manage the digital media efforts, including websites, social media platforms and email campaigns. Monitors data analytics for digital outlets.
|Produce, edit and preserve images.
Agricultural Communications and Journalism Program News
We inspire innovators, creators and entrepreneurs
Heather Janak ’18 graduated with a degree in agricultural communications and journalism and is now a full-time content creator. She’s using the knowledge and skills she learned to bring her brand to life with intentional music, artful cinematography and easy-to-follow recipes.
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