Tag Archives: science

Experts say eye-tracking technology will revolutionize how communicators design messages for consumers

As society becomes increasingly visual, researchers at Texas A&M are testing how eye-tracking technology can change the way advertisers and communicators tailor messages to their consumers and audiences. Tobin Redwine and Billy McKim, professors in the Department of Agricultural Leadership, Education and Communications, say that the goal of visual communicators is to direct their audience to the most important point in everyday items, whether that is advertisements, surveys or social media applications. “Understanding how people process images, from emojis to infographics, helps us better understand how to craft… Read More →