Monthly Archives: November 2017

Experts say eye-tracking technology will revolutionize how communicators design messages for consumers

As society becomes increasingly visual, researchers at Texas A&M are testing how eye-tracking technology can change the way advertisers and communicators tailor messages to their consumers and audiences. Tobin Redwine and Billy McKim, professors in the Department of Agricultural Leadership, Education and Communications, say that the goal of visual communicators is to direct their audience to the most important point in everyday items, whether that is advertisements, surveys or social media applications. “Understanding how people process images, from emojis to infographics, helps us better understand how to craft… Read More →

Experts provide advice on how to handle no response in social science research

In the world of social science research, it is important for researchers to conduct effective assessments and form competent evaluations in order to address both local and global issues of communities. But if these same researchers fail to attract usable responses from their survey audience, they are unable to provide solid solutions to real-world problems. In an article titled Handling Nonresponse in Social Science Research, faculty in the Department of Agricultural Leadership, Education and Communications recommend three procedures for handling nonresponse: 1) Comparing early to late respondents, 2)… Read More →

ALEC 380 students receive experience of a lifetime

Fourteen students enrolled in ALEC 380 traveled nearly 4,000 miles in October representing Texas A&M University. The class traveled across 12 states and visited agricultural operations that represented various sectors in agricultural leadership, education and communications on the way to and from the 90th Annual National FFA Convention. Along the way, students toured and met with representatives from Buck Cattle Company, Geisert Farms, Anheuser-Busch, John Deere, Fair Oaks Farms, Grand Ole Opry, CNN and Growing Leaders. In addition to formal tours, students also had the chance to walk… Read More →

Wingenbach chosen to serve as Winrock International volunteer for USAID’s farmer-to-farmer program

It’s been 30 years since Gary Wingenbach, professor of international agriculture in the Department of Agricultural Leadership, Education and Communications, volunteered his time to help farmers combat soil erosion in Guatemala. Prior to his acceptance in a two-week assignment with Winrock International’s Asia Farmer-to-Farmer (F2F) Program/Bangladesh, he had served in the U.S. Peace Corps from 1985-1987. The goal of Winrock’s F2F program is to strengthen the capacity of formal and informal Agriculture Education and Training (AET) institutions to publicize agriculture technologies and innovations, provide relevant training, conduct applied… Read More →

ALEC alum and former Texas A&M professor receives high honor

Joe D. Townsend was one of four alumni who received the 2017 Outstanding Alumni Award from the College of Agriculture and Life Sciences on Nov. 10 in College Station, Texas. The award recognizes graduates of the college for outstanding leadership and significant contributions in agriculture, natural resources, life sciences or any related areas. Townsend earned a Bachelor of Science degree from Texas A&M in 1967 as an agricultural education major with an emphasis in teaching, student development and leadership. After graduation, Townsend began his career as an educator… Read More →

Nine ALEC Graduates Among 2017 Aggie 100 Honorees

At the 13th Annual Aggie 100 Gala held on Friday, Oct. 27, nine former students of the Department of Agricultural Leadership, Education and Communications (ALEC) were recognized for being a part of the 100 fastest growing Aggie-owned or Aggie-led businesses worldwide. ALEC honorees included Tyler Merrick, Dave Lilley, Timothy White, Bradley Corbin, Kevin Bernhard, Trey Bader, Justin Peter, Nolan Butterfras and Penny Mariott Miller. Their businesses ranged from food and beverage, construction, and manufacturing to oil and gas, commercial services, and agriculture. Created in 2005 by the Mays… Read More →